Social Media in Chinese Pt. 2


You Call it Lurking, I Call it Web-Based Learning 




Note: This article is the second in a two-part series. If you haven’t seen part 1, we suggest you read that first. 

Hopefully, we’ve convinced you that if you’re learning Chinese, all that time you spend staring at pictures of other people’s avocado toast on social media doesn’t have to be considered wasted. In part 1 we introduced some basic terms for discussing and using social media in Chinese; what follows are a few more advanced terms you’ll need to master if you want to become a true online citizen in today’s China.



6. 分享fēnxiǎng: share




While the previously mentioned 发微博/发朋友群fā wēibó/fā péngyǒuqún (see part 1) refers specifically to the act of “posting” content to a social media platform, 分享fēnxiǎng can also be used with the broader sense of “sharing” something with an audience.

Don’t forget to share those pictures of our trip on WeChat so we can all see them!

你别忘了把旅行的照片微信上分享给我们。

Nǐ bié wàngle bǎ lǚxíng de zhàopiàn wéixìn shàng fēnxiǎng gěi wǒmen.


Chinese social media


7. 表情包biǎoqíngbāo: meme




Meme culture is alive and well in China. The term 表情包biǎoqíngbāo refers specifically to an image with added text usually created with the purpose of being shared online. Chinese memes often make use of internet slang, regional dialects, and expressions/words derived from other languages like English, Japanese or Korean mixed with Mandarin.


Chinese social media


A meme featuring a picture of Chinese actor Ge You went viral last year.

去年葛优躺的表情包在网络疯传。

qùnián géyōu tǎng de biǎoqíngbāo zài wǎngluò fēng chuán




Supplementary:贴纸tiēzhǐ: sticker

This term specifically refers to gifs/images (often user-generated) shared within WeChat, many of which are themselves memes.



8.网红wǎnghóng: internet celebrity/social media influencer/internet famous




This is one of the most common, and most flexible expressions used when discussing social media in Chinese. In its broadest sense, it refers to something or someone that has become famous online, often due to social media exposure. Note that it can be used both as a noun and adjective, but when it is used as a noun it usually refers to a person.

Papi Jiang became an internet celebrity overnight after her videos went viral on social media.

在她第一个视频在网上被疯传后,Papi酱在网上一夜变网红

zài tā dì yī gè shìpín zài wǎngshàng bèi fēng chuán hòu, Papi jiàng zài wǎngshàng yīyè biàn wǎnghóng.




That many people lining up, they must be there to buy some internet-famous food. 

这多人排队,这家店肯定又是一家网红店。

zhè duō rén páiduì, zhè jiā diàn kěndìng yòu shì yījiā wǎnghóng diàn.




9. 刷shuā: to swipe/to browse/to use




The verb 刷 generally refers to a swiping or brushing action; it is also related to 刷新shuāxīn which means “to refresh” (of a browser/program).  When paired with Weibo or WeChat Moments it means to browse or look at others’ posts.

I browse Weibo every morning. 

我每天早上微博。

wǒ měitiān zǎoshang shuā wēibó.





Why do you have to always spend so much time looking at WeChat Moments?

你为什么一定要花这么多时间在朋友圈?

nǐ wèishénme yídìng yào huā zhème duō shíjiān zài shuā péngyǒuquān?

Please don’t use WeChat during class. 

上课的时候请不要微信。

shàngkè de shíhou qǐng búyào shuā wēixìn.

Note how the meaning of 刷 can change depending on the object:

刷朋友圈: look at/browse WeChat Moments

刷微信: use/chat on WeChat



10. 刷屏shuāpíng: flooding/spamming




This word refers to the act of making a large number of posts in a short time, either on social media or within a chat room/forum. In the latter instance, it is usually done by a rival online group with the purpose of overwhelming the server/host and causing it to crash. These attacks are commonly related to disputes over political issues or disagreements between rival fan groups of pop idols (or sometimes a bit of both).




I really want to block Luke from my WeChat Moments. Ever since he started a WeChat store he spams my Moments every day with advertisements.

我真的想屏蔽Luke的朋友圈,自从他做了微商,就天天刷屏卖东西。

wǒ zhēnde xiǎng píngbì Luke de péngyǒuquān, zìcóng tā zuòle wēishāng jiù tiāntiān shuāpíng mài dōngxī.



From the perspective of a language learner, one of the great things about the internet is that it gives you the chance to directly experience how native speakers use their own language without ever leaving your computer chair. Languages are, after all, constantly changing, and social media is one of the best places to witness those changes happening first hand. Now go forth and comment, like and subscribe to your heart’s content!

Interested in learning more about how Chinese is used online? Check out our previous articles here and here!

If you’re interested in fully supported language classes or internships in China, consider applying for one of our award-winning programs today!



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